Email marketing is easily the most affordable method of reaching your customers. Compared to all other types of advertising the cost of email marketing is extremely inexpensive. The apples to apples comparison that helps you see this is to look at your cost per response and compare that with your average revenue per response. This gives you an accurate view of how well your advertising dollars are being spent.

With email advertising the other comparisons worth making are the risk vs reward comparison and the headache vs reward comparison. The first, risk vs reward is clear. Anyone who has been in business for very long has experienced the frustration of a marketing campaign gone bad. Traditional advertising carries a lot of risk due to the expense and the massive exposure. It is much easier to test responses on a small scale with email advertising than any other medium, and if an email campaign goes bad you can immediately send out another one for only a small expense — or no expense if you are on a monthly contacts plan.

The other comparison is headache vs reward. With email advertising just think, no printing, postage, air time, or travel — nothing of the sort! Email marketing software campaigns are quick and easy. The top web based email marketing services will help you eliminate almost all the hassle of marketing and most of the cost, not to mention it only takes a fraction of the time.

Seven Seconds and You’re Off

Graphics can catch the eye of your readers, but too many graphics will distract from the message. If the reader is distracted or confused then they are much less likely to feel inclined to follow through or even know how to. You have a split second to make a good first impression and according to studies, about seven seconds to deliver your message. Too many graphics will eat up the little amount of time you have to connect with your reader. Keep it simple – this is the key to creating good graphics.

As an email marketer you will constantly feel frustrated by trying to increase the number of responders and decrease the number of deadbeats. Many advertisers are tempted to abuse this tool and they overuse the catchy and colorful graphics in their layouts. However, this is to their own detriment because the line between optimal and overkill is very thin. Once you cross that line you have too many graphics and your readers will become distracted or confused, that is assuming you cater to readers who aren’t already!

You can easily have too many graphics in your messages. Think about the last time you went through your inbox and how much attention you paid to each message. Speed inbox clearing may be the next Olympic sport. So make sure that the very few graphics you use are quick and to the point. That way your readers won’t spend all their time trying to figure out what your email is about and then not have any time left over to make a decision on what you are actually offering. Limiting graphics will definitely increase responses.

More on this next week.

From: Benchmark email

Email Marketing – Some Do’s and Don’ts

Author: Posal Fallon

When it comes to your business online, there will be times when you have to make tough decisions especially when it comes to their strategies. Although there are many black hat tricks email marketing clever people have devised to increase business efficiency does not necessarily mean you should try these tricks too. Doing so can only damage their credibility in the long run and make it extremely difficult for you to regain the success online you already know.

Get email addresses

The method of obtaining email addresses is very important. One thing you should do is to prevent obtaining email addresses from a collection or a software supplier. Never exchange e-mail addresses of other people too. You should also avoid sending emails to those who have either not opted in or have opted out of your service.

Instead, you should use the email addresses of people who have chosen to subscribe to your service. Although this practice gives you a great number of people to send emails also assured of the quality of your list of newsletter readers online. Please send emails only to people who really would like to receive them, spending on email marketing would also be more profitable.

When sending messages

Believe it or not, time really plays an effective role in sending mass emails. Each time a visitor decides to elect to receive their newsletter online, ask what time of day they prefer to receive your emails, and the frequency. You can ask them if they prefer daily, weekly, biweekly or monthly emails.

E-mail Design

The whole aspect of your email will significantly affect how the recipients will take your newsletters. One thing you have to set through email is the connection with their readers and their e-mail template can help. A good newsletters will always include contact information of the person behind the newsletter. You can include several options of votes to his readers a way to give suggestions and comments for improvement. Finally, in the bottom of your newsletter, include a un-subscribe link.

Privacy

The reason most people are reluctant to receive all that has to do with email marketing is that fear that their personal information may be sold as leads to other companies. To ease the minds of your readers, be sure to include a confidentiality statement. It goes without saying that you should never sell the information of your readers.

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Article Source: ArticlesBase.com – Email Marketing – Some Do’s and Don’ts