Email marketing is easily the most affordable method of reaching your customers. Compared to all other types of advertising the cost of email marketing is extremely inexpensive. The apples to apples comparison that helps you see this is to look at your cost per response and compare that with your average revenue per response. This gives you an accurate view of how well your advertising dollars are being spent.

With email advertising the other comparisons worth making are the risk vs reward comparison and the headache vs reward comparison. The first, risk vs reward is clear. Anyone who has been in business for very long has experienced the frustration of a marketing campaign gone bad. Traditional advertising carries a lot of risk due to the expense and the massive exposure. It is much easier to test responses on a small scale with email advertising than any other medium, and if an email campaign goes bad you can immediately send out another one for only a small expense — or no expense if you are on a monthly contacts plan.

The other comparison is headache vs reward. With email advertising just think, no printing, postage, air time, or travel — nothing of the sort! Email marketing software campaigns are quick and easy. The top web based email marketing services will help you eliminate almost all the hassle of marketing and most of the cost, not to mention it only takes a fraction of the time.