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Review of iContact

How Much Does iContact Charge?

Monthly Contacts Charge    
Trial Period
  
15 days, 250 emails
First 250 Contacts
   $9.95/month
500 Contacts
  
$14/month
2,000 Contacts
  
$19/month
2,500 Contacts
  
$29/month
5,000 Contacts
  
$47/month
10,000 Contacts
  
$74/month
15,000 Contacts
  
$109/month
25,000 Contacts
  
$149/month
35,000 Contacts
  
$239/month
50,000 Contacts
  
$379/month
75,000 Contacts
  
$529/month
100,000 Contacts
  
$699/month
100,000+ Contacts
  
Complete Price Charts    
See our Email Marketing Price Comparison Chart Here

How Does iContact Rate?

Rating        
Email Editor
   Great   4/5
Customer Support
   Great   4/5
Contact Management
   Excellent   4/5
Report Analysis
   Great   4/5
Email Deliverability
   Great   4/5
Overall Score       21/25

What Do I Get With iContact?

Features      
Email Creation
   WYSIWYG editor
Contact Management
   “QuickImport” tool, import from ACT!, Quickbooks, Outlook, Outlook Express, CSV, TXT, XLS, Cut & paste contacts
Email Deliverability
  
100%
Analyzing Reports
   Sent, bounces, spam reports, opt-outs, opens, click forwards
Customer Support
   M-F 8a-8p ET
Quantity of Templates
   358 templates, 16 categories + survey templates
Quality of Templates
   High Quality
HTML Editor
   Yes
Image Hosting
   500kb
Automatic Bounce Cleanup
   No
Message Scheduling
   Yes
Website Signup Form
   Yes
Exporting Reports
   Yes
A/B Testing
   No
Integrates with Google Analytics
   No
Autoresponder
   No
Spam Checker
   Yes
No Branding
   Monthly Fee

Try iContact Today

iContact Pros and Cons?

Pros      
  • Great Customer Service
  • WYSIWIG/point-and-click editor
  • Multiple options for importing contacts, including QuickImport tool for Microsoft Outlook
  • Active monitoring by iContact team of your outgoing email content for spam triggers
  • Survey email templates included at no additional cost
  • 100% deliverability
Cons      
  • Only 500kb of free image hosting
  • Exported reports have limited data
  • No A/B Testing
  • Monthly Fee for removal of the iContact logo from your emails
  • Maximum of 6 email campaigns per month

iContact Conclusion

iContact has a very straightforward email editor that makes creating a simple mass email relatively easy. They also include survey email templates, which allow you to poll customers, for free. However, limited image hosting and the expense associated with removing the iContact brand from your emails detract from your ability to create a fully customized email. They also do not offer A/B testing, which is a drawback for more experienced email marketers, but for beginners the pricing for the smaller contact lists is very competitive.